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Short Summary
We run weekly events that can change people's lives and make champions. Our events will have low entry costs and unmatched guaranteed prize pools, accessible to all Australians at a local venue, until the final round where they compete nationally.
Highlights
- Forecasted net profits of $4.6M (2025), $17.6M (2026), and $35M (2027)
- Expected returns of 118% in year 3 of operation
- Market disruption and product (event) diversification
Overview
| Target | 90,000,000 |
| Minimum | 4,000,000 |
| Investment Raised | 0 |
| Previous Rounds | 10,000,000 |
| Stage | Breaking Even |
| Investor Role | Any |
The Business
Imagine it’s Monday night and there are 16,500 customers in 330 locations all over Australia, paying $95 to play poker. The winner of each location is then flown by us on a Saturday to a central venue to play for $1 million in cash and prizes. Now imagine, the poker tournament applied to all different types of social leisure events; darts, basketball 3x3, virtual triathlon; the types of events are endless. We are a large-scale event management company, eliminating structural, financial and personal barriers that single venue events can’t address, by delivering our events through a network of venues across Australia and as a result, allowing for national, weekly run amateur level social leisure events, that can change people’s lives.
The Market
The target market opportunity for our events is significant, with 11 million people visiting pubs and clubs & 13 million adults participating in sports each year. For two of the events we are starting first; poker specifically there are around 135,000 adults participating in poker per month, and darts are growing rapidly. Therefore, our diverse events have a substantial market opportunity, and we are well-positioned to capture a significant share of this market.
Progress/Proof
Over the last 6 months, we have conducted market research, refined our business model, mapped out the venue areas and projected the next 3 yr financials. As a business we are currently focused on venue acquition and investor funding. Over the next 3 months, we will also look to attract the best talent possible to join our team, in areas of sales, marketing, and event management, by offering profit share, scale up career opportunities, and supportive work conditions.
Objectives/Future
Our first distribution strategy is having 330 pubs/ clubs running 3 events by the end of our year 1 operation. To scale our business in years 2 and 3, we will market diversify building additional distribution channels into other event types such as sports and gyms. Initially, we plan to compete in the market on a low-cost value proposition, then by year 3, we plan to brand ourselves as a premium product via a portal profiling customers' event statistics and sponsorship offerings.
The Team
Our current team of 2 professionals brings a diverse range of experience and expertise to the table, which positions us well to tackle the challenges our business faces and ultimately contribute to its success. Within the next 3 months, we will hire a Distribution Channel Manager and Area Relationship Manager, in order to build our distribution network and execute our events when we start in Feb 2025. In addition, by the end of the year, we will hire an Operations Manager and Marketing Manager.
Mladen Avramovski
Founder & CEO
I have experience with product development, finance and project management due to product knowledge and experience with projects at IT and financial firms, and 40 years of personal experience within these event types.
Kim Tullio
Co-Founder & COO
I have experience with operational efficiency and delivery, compliance, and training due to seven years of work with 4 growth fintech firms. In addition, I have experience with marketing, recruitment and Franchisee management from working within a Franchisee for 2 yrs and at a recruitment agency.
The Deal
The Deal Looking for PKR 94,000,000 - Min per Investor PKR 4,700,000 Please get in touch for further details on the deal available.