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Short Summary
The Euro Muscle Show is the Netherlands’ leading power sports festival. The 2-day event takes place 12 - 13 July at the RAI Amsterdam with over 1,000 athletes competing in over 100 live events including Bodybuilding, Strongman, Powerlifting & more.
Highlights
- €275,000 turnover, year 1.
- Largest sports festival to ever take place in the Netherlands
- Confirmed Headline Sponsor - €65,000 investment.
- Awarded the first Olympia qualifier in the Netherlands in 20 years.
- 95% exhibition space is sold in first year.
Overview
| Target | 30,000,000 |
| Minimum | 9,000,000 |
| Investment Raised | 9,000,000 |
| Previous Rounds | 0 |
| Stage | Breaking Even |
| Investor Role | Any |
The Business
Euro Muscle is the ultimate strength and fitness festival bringing together the best athletes, trainers, and fitness enthusiasts from across Europe. This exciting event is designed to inspire and motivate people to achieve their fitness goals, whether it’s building muscle, increasing strength, or improving overall health and wellness. At Euro-Muscle, you can also watch live competitions and demonstrations featuring some of the most impressive feats of strength and athleticism you’ve ever seen. You will also have the opportunity to attend informative seminars and workshops led by top experts in the fitness industry.
The Market
Set in the heart of Europe with a booming fitness economy worth €22 Billion. Just 9km from Schiphol International Airport - Europe's largest airport with direct access from every major city in the world. Less than 1 hour from Germany & Belgium. Less than 2 hours from most of Continental Europe. We have 3 revenue streams: Sponsorship & exhibition sales. Athlete registration fees. General admission/ticket sales. Competitors include: FIBO Arnold Sports Festival, UK.
Progress/Proof
Sponsorship & Exhibition Sales August 2023 - April 2024: €148,000 General admission/ticket sales January 2024 - April 2024: €64,000
Objectives/Future
We have a 3-year contract to host this event at the RAI Amsterdam Convention Centre with 12,000 sqm confirmed for 2025 - this is a 60% increase from the 2024 show. We also have the backing from all major sporting federations to host a show in Shanghai, China from 2026.
The Team
Matthew Pearsall, Event Director Gary Gilmour, Sales Director. Over 25 years of experience in media & events Sales Director for the World Future Energy Summit, before its sale to Reed Exhibitions for £30m. Launched the UK’s first exhibition for digital manufacturing called Industry 4.0 Summit. William Bonac, Professional Athlete Dutch Professional Athlete and 2 x Arnold Classic Champion. Liona Bergmann, Promoter Former professional athlete and Bodybuilding promoter in the BeNeLux.
Matthew Pearsall
Event Director
Over 15 years’ experience in digital marketing, developing solutions for The Discovery Channel, ITV, Accenture. Over 5 years experience in exhibition marketing. Over 5 years experience working in the Bodybuilding industry
Gary Gilmour
Sales Director
Over 25 years’ experience in media & events Sales Director for the the World Future Energy Summit, before it’s sale to Reed Exhibitions for £30m. Launched the UK’s first exhibition for digital manufacturing called Industry 4.0 Summit.
William Bonac
Shareholder
Dutch Professional Athlete and 2 x Arnold Classic Champion.
Liona Bergmann
Promoter
Former professional athlete and Bodybuilding promoter in the BeNeLux.
The Deal
Looking for PKR 37,000,000 - Min per Investor PKR 9,100,000 Funding will be used towards Operational costs for the 2024 and 2025 shows. 10% equity stake in exchange for £100,000 investment. The business aims to be profitable by July 2025 with a forecast turnover of €1.2 million. Sponsorship & Exhibition - €250,000 Ticket Sales – €900,000 Athlete Registration - €72,000