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Short Summary
HBBE has a potential $200+ million exit via M&A or IPO within 3-5 years. From this raise, we have, • hired key talent, • initiated commercialisation of our vast content library, • created new digital experiences, and • increased sales ops by 500%
Highlights
- New Sales Director: has increased sales opportunities by 500%
- Strong Growth Projections: $2,541,000 in 2025 & $8,938,500 in 2026
- Immediate Returns: Dividends within 12 months.
- Digitally-driven, ready for global multi-platform brand commercialisation
- Invest at a discounted rate compared to the current $12-15m valuation
Overview
| Target | 300,000,000 |
| Minimum | 4,000,000 |
| Investment Raised | 150,000,000 |
| Previous Rounds | 7,000,000 |
| Stage | Breaking Even |
| Investor Role | Any |
The Business
Opportunity A significant gap exists in the $1 trillion addressable market for high-quality, globally accessible kids' and family entertainment, well-being, and education content that resonates with kids, parents, teachers, and facilitators. Solution Our Content as a Service (CaaS) model is designed to generate high ROI and significant social impact by leveraging our extensive content library and developing new assets. Our unique combination of nostalgia and a digital-first approach to Direct-to-Consumer (DTC) monetization positions us well within the rapidly growing creator economy. Goldman Sachs projects to exceed half a trillion dollars by 2027 with a 10-20% CAGR. This presents significant opportunities for early investors.
The Market
• Over 80% of kids' content in Australia is viewed on YouTube. • The Creator Economy; kids & family entertainment, education, & well-being, is a $1 trillion addressable market. • Opportunities online globally & through live performances. These trends & acquisitions showcase a digital-first shift in kids' content: • Recent $3 billion acquisition of the studio behind 'CoComelon' and 'Blippi' -• Ex-Disney executive Kevin Mayer noted, "The best IP for kids is digital in origin." • In 2019, Peppa Pig generated US$1.35 billion in retail sales. • The Bluey Brand is now worth $2 Billion. • Spin Master Ent., the owner of Paw Patrol, had revenues of more than $2 billion last year. We aim to secure a share of this lucrative market.
Progress/Proof
• We have begun remastering the 3000 episodes and songs in Humphrey’s back catalogue, which, at today’s rates, would cost $23.3 million to produce. • The Humphrey Adventure Bear series is on YouTube with a new episode and music video weekly. https://www.youtube.com/@officialhumphreybbear • Demand for Humphrey's live shows has surged by 500%. His shows have shattered attendance records across Australia and generated substantial ROI and merchandising upsell revenues. • Market confidence in Humphrey has soared, bolstered by our strategic investor partnerships and robust commercial growth. • Our technology, AI, and sales partnerships are revolutionising the pace and scale of content creation, distribution, and ROI globally.
Objectives/Future
Objectives • To impact the lives of children, families & communities worldwide while generating a high ROI (up to 300-500% profit margins).? • To produce & commercialise our existing and new IP and assets globally, including the global rollout of digital-first content/experiences, i.e. video, music, apps, games, books, live shows and merch.? • Continue to drive profitable social impact initiatives. Targets • 2024 Expand the rollout of the vast range of digital-first content/experiences online, along with selling our live shows and merch. • 2025 Expand our live performances & increase global market penetration. • 2026-27 Prepare for potential exit via trade sale or IPO. • Beyond Achieve 20-50x ROI & exit via trade sale or IPO.
The Team
Our team has extensive experience in the research, development, production and delivery elements required for each of our multiple revenue streams. Some of the roles and skillsets the Humphrey team has behind them: • Executive Producer and Creative Director for Hi5 for 14 years • Development Executives for Disney, Channels 7, 9 and 10 • Trademark & Copyright Specialists for the Wiggles & Sony • Marketing & PR for Disney, the Wiggles and Peppa Pig • C-Level Kids Distributor & Broadcaster Advisor • Business Strategist/Consultant for Bluey • C-Level Experienced Kids Global Book Publishing Advisor • Former Commercial Director of Channel 9 & ITV. • Education & Literacy Strategists for the ABC, CBeebies, Hi-5, PlaySchool & Bananas in Pyjamas.
Craig Kocinski
CEO at OZPIX Entertainment, Managing Director & Co-Founder HBBE
After a long-standing career in sales and marketing with clients including BHP, Esso Australia, Australia Post, GMH, McCann Erickson, Clemenger, Saatchi & Saatchi and Leo Burnett, Craig moved into entertainment. He's worked in film, TV & radio productions as a producer, executive producer, post-production and performance consultant for entertainment entities, including Warner Bros, Village Roadshow, and Disney. For 25 years, Craig has also worked and consulted in live entertainment, education and multimedia. Craig has worked to boost the revenue of his client's STEM incursion business (early learning, primary, and after-school care) by 600% in the last 3 years. The company's two largest competitors are now competing to acquire the brand.
Kris Maric
OZPIX Executive Director & EP, HBBE Co-Founder & Head of Brand Strategy, Motion & Digital
Kris is an experienced producer, ?nance professional & change management strategist for globally recognised education and entertainment entities in music, theatre, ?lm & merch. In her 3 years as Founding CEO of Fika Entertainment, the company's turnover rose by 20x, producing content for Teletubbies, Mattel & eOne/Hasbro. Recent accolades: • Winner 2024 GCFF Screen Professional of the Year • Selected: Australia's AI Sprint hosted by CSIRO & Google Cloud • Co-authored: Telsoc Article' Growing Australia's Creative Industry' with Vince Pizzica (Strategic Advisor, Former CTO of Technicolour) & Zareh Nalbandian (Co-Founder of Animal Logic) • Panelist: ScreenForever 'The Gold Coast: Make Believe It Here' • Panelist: GCFF - Future Filmmakers
Paul Hilton
CCO & Executive Producer at OZPIX, HBBE Co-Founder & Head of Sales, Marketing & Music
Paul worked as EP & Commercial Director at Fika Entertainment with clients, including Wildbrain/Teletubbies, Mattel, eOne/Hasbro jobs, plus REIQ, APN News & Media, News Corp Australia, Nine.com.au, 3AW Radio and various global premium feature films, commercials and music videos. An entertainment, marketing and media professional, Paul has over 25 years of design, sales, marketing and dedicated media advertising exposure across digital, mobile, broadcast and print with Fairfax Media, APN News & Media and News Corp Australia. His experience has spanned global premium feature ?lms, TV shows, TVCs, theme parks, and music videos: including Star Wars, The Phantom, Chanel No 5, Sony, Warner Brothers Movie Worlds, Kylie Mino and INXS.
Julie Greene
Executive Producer and Executive Creative Director
An Executive Producer, Writer and Creative Director, Julie has worked in the television industry for over 25 years and producing theatrical shows for over ten years. Julie worked as a Producer with Disney Channel Australia/New Zealand before producing and executive producing the internationally acclaimed Children’s Series, Hi-5. While with Hi-5 for 14 years, the Hi-5 television series was nominated for 7 Logie Awards over seven consecutive years for Most Outstanding Children’s Program. Hi-5 has been nominated twice for Emmy awards for the US format. It has had three successive Asia TV Awards nominations winning in 2015. Julie is also an esteemed Juror for the Asian TV Awards and the International Emmys.
Prashant Shah
Strategic Advisor
Originally from India, Prashant migrated to the US twenty years ago and now calls New Jersey home. Describing himself as a "business multiplier," Prashant believes that within three years, we can turn our humble brand into an international juggernaut within the US$1 trillion-plus children's and family entertainment, education, and wellbeing market. His most recent success includes working with a $180 million company that negotiated an acquisition for $1.8 Billion, achieved within just three years.
The Deal
Looking for PKR 377,000,000 - Min per Investor PKR 4,700,000 Potential ROI with Dividend within 12months Series A equity round details On offer is a 20% equity stake in Humphrey B. Bear Entertainment at a pre-money valuation of $AUD10 million ($AUD 100,000 invested = 1% Shareholding). Company details: Humphrey B Bear Entertainment Pty Ltd ACN 615 184 579 (HBBE) Principal activities: TV, feature films, media, live entertainment and merchandise Issue Price: $AUD 1.1594 per ordinary share Issue type: Equity Shareholding B Category Shares Capital raising target: $AUD 2,000,000 Independent valuation: $12-15 million