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Short Summary
Jo Foils, where quality meets design. Jo Foils brings you designer foil for the aesthetic hair artist. With already 21 celebrity hairstylists who have agreed to try our product and publicly post about it, we are seeking $50,000 to launch Jo Foils!
Highlights
- 21 Celebrity Hairstylists with HUGE followings are waiting for Jo Foils!
- The design MUSE is in production and will be ready for dispatch in a month
- We are seeking $50,000 to launch Jo Foils!
Overview
| Target | 10,000,000 |
| Minimum | 100,000 |
| Investment Raised | 0 |
| Previous Rounds | 0 |
| Stage | Breaking Even |
| Investor Role | Any |
The Business
Jo Foils is a premium brand specializing in high-quality foils designed for hairstylists who value both efficiency and aesthetic appeal. Recognizing the transformative impact of social media in the hairstyling industry, Jo Foils aims to fill the market gap by providing minimalistic modern foils that cater to the growing demand for designer-oriented tools. Each box of foils contains 350 pre-cut, pop-up foils in size 6”x12.5” in three unique designs. Each foil is 13 microns, simply put, they are thick but not too thick. Professionals love the thickness of the foils as it provides more precise colouring. A custom-designed embossed foil means a textured foil provides a nonslip technology that professionals love working with.
The Market
? The hairstyling industry is booming, with professionals actively seeking tools that enhance their creativity and visual appeal. Social media has become a powerful platform for hairstylists, ? Influencing trends and shaping client expectations. Jo Foils taps into this market opportunity by offering foils that meet the unique needs of artists who value a modern, designer appearance in their work. Jo Foils has reached out to celebrity hairstylists and stylists with a very large following to offer a free pack of foils in return for free promotion on their page. ? To date, we are thrilled to share that 21 influential artists have been contacted and are excited to ? participate in the soft launch of Jo Foils.
Progress/Proof
We have four completed Jo Foils designs: Pinot, Muse, Arch, and Love Affair. After approving samples, we paid for Muse, which is now in production. We are seeking $50,000 from investors to fund the production of the remaining designs and to support our marketing efforts. Additionally, we’ve reached out to 21 celebrity hairstylists via Instagram for our soft launch. These stylists have large followings, and the response has been overwhelmingly positive. They’ve praised the uniqueness and quality of our product and are eager to incorporate it into their salons. The designs are ready for print, and there's a strong demand for our launch. We need financial support to make this happen.
Objectives/Future
Objectives: 1. Launch and Production: Print our four designs—Pinot, Muse, Arch, and Love Affair. Launch successfully, leveraging interest from celebrity hairstylists. 2. Scale and Market: Expand production to meet demand and maintain quality. Drive brand awareness through targeted marketing and salon partnerships. 3. Sales and Feedback: Achieve key sales targets and refine products based on customer feedback. 4. Brand Authority: Establish Jo Foils as a beauty industry leader through PR and influencer collaborations.
The Team
Further information on the team available upon request.
Allison Kent
Owner
Allison Kent is a seasoned hairstylist with over a decade of hands-on experience and a deep passion for the craft. She owns ASPY Hair Extensions (www.aspyhairextensions.com), a $600K/year business she built entirely on her own. Allison's expertise spans bridal styling and hair extensions, demonstrating her skill and dedication. Her entrepreneurial success is further highlighted by her ability to identify market gaps and create thriving ventures. This knack for innovation led her to establish Jo Foils, a product that combines functionality with designer aesthetics, reflecting her sharp entrepreneurial instincts and commitment to advancing the hairstyling industry.
The Deal
Looking for PKR 10,000,000 - Min per Investor PKR 100,000 We are willing to give up equity in Jo Foils. Ideally, we would be working with one main investor and willing to give 49% equity for $50,000.