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Short Summary
Plus TV: A game-changing OLED TV with a stunning all-glass design, premium metallic build, and customer-centric strategy. We’re redefining luxury and innovation in home entertainment, establishing Plus TV as a premium and reputed & trusted brand.
Highlights
- Never seen before design. Beyond words
- Premium build quality
- Certified Google OS
- Disruptive market promotions & strategy
- Ensuring Customer satisfaction
Overview
| Target | 250,000,000 |
| Minimum | 50,000,000 |
| Investment Raised | 30,000,000 |
| Previous Rounds | 0 |
| Stage | Breaking Even |
| Investor Role | Any |
The Business
The Amazon-based brand with strategic promotions, support and offers that no other brand provides. The design and technology of the product is such that it will sell itself. India launch is expected by November 2024. All required product testing was completed along with various government compliances & approvals. Amazon will take care of logistics & deliveries. Offering product replacement or refund to customers for a year hence cutting out the need for spare parts & repair agency. Great margins and lowest expenses due to the online business model. Premium TV is the fastest growing segment as customers are looking to upgrade to a better, higher-quality entertainment experience at home. ? This is not a unicorn but a highly profitable business from day 1.
The Market
? The OLED TV market globally was estimated at $17.2 billion in 2023 and is projected to reach $50.4 billion by 2030, growing at a compound annual growth rate (CAGR) of 16.6%. ? In India, the overall OLED market, which includes OLED TVs, is expected to see significant growth. The market is projected to grow at a CAGR of approximately 21.1% from 2023 to 2030. ? While India will offer one of the highest numbers of sales, other countries such as Singapore, Taiwan, the USA, and the UAE offer the highest margins due to the lowest taxes. ? Total Addressable Market: Rs. 372000 Crore by 2032 Serviceable Available Market: Rs, 320700 Crore by 2030. Serviceable Obtainable Market: Rs. 106 Crore (SOM is currently calculated on 20% growth with minimum capital upfront
Progress/Proof
? Product testing & approvals 90% completed. ? Finished product available for in-person experience. ? Successfully negotiated with a reputed listed manufacturer. ? All necessary compliances and paperwork are nearly completed. ? Ongoing compliance to launch the brand in two other countries this year. ? Mass manufacturing is ongoing for the First launch. I can't stress enough how difficult it is to launch such a product into the markets given all the difficult compliances and approvals are.
Objectives/Future
? Create a trusted, high-value brand that prioritises its customers. ? Introduce selective, high end and head-turning products based on exhaustive research (one amazing product at a time). ? Grow exponentially and capture market share quickly. Capital is required to hire resources for launch in more countries and maximise 1st launch with sufficient quantity (expected to be sold out in pre-orders). 2024: Launch in two to three countries. 2025: Get the TV to USA-Canada-Mexico under the Amazon Global Logistics platform. And simultaneously prepare for sale in UAE. Our sales will only be limited by how much we can produce.
The Team
So far just one man band- From finding the right product to researching the markets and roping in a big manufacturer and hiring & engaging with various agencies to achieve compliance, shipping, customs and creating a launch strategy.
Shakti Malik
Founder & Entrepreneur
A Post-Grad and an entrepreneur by choice with a vision to create something great. Cool headed, self learning and unshakeable positive approach and confidence.
The Deal
Looking for PKR 266,000,000 - Min per Investor PKR 58,000,000 ? We can do either an equity deal or a loan deal. ? Margins are great (50-80% after expenses). ? Flexibility: Open to any customized offers. ? Seeking up to Rs, 30 Crore for an ideal launch plan. ? Minimum Rs. 5 Lacs per Investor. Would love to partner with Investors who can bring in expertise & guidance on building a high-value brand.