Please note:
Investing in early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. This platform is targeted solely at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. Investors are encouraged to review and evaluate the investments and determine at their own discretion, the appropriateness of making the particular investment. The information on this website is provided for informational purposes only, but we cannot guarantee that the information is accurate or complete. We strongly encourage investors to complete their own due diligence with licensed professionals, prior to making any investment and will not offer any legal or tax advice.
Short Summary
Shawn Marshall is a growing video commerce, direct-to-consumer luxury brand, merging a minimalistic casual aesthetic with traditional tailoring, to create hybrid pieces suitable for wear for any occasion. We previously raised R 2 million.
Highlights
- Elegant Store in Morningside Shopping centre
- 2022 T/O was R4,5million - YTD R1,372
- Insta following @ 21,1k & Tik Tok @12,9k
- Voted Best store in Morningside Shopping Centre 2022
- Featured on Talk Radio 702 & PowerFM
Overview
| Target | 70,000,000 |
| Minimum | 3,000,000 |
| Investment Raised | 0 |
| Previous Rounds | 30,000,000 |
| Stage | Breaking Even |
| Investor Role | Any |
The Business
The Opportunity: 1. Most luxury e-commerce products are static and flat, leaving consumers unsure of product fit, garment drape, and fabric quality. 2. Men and women globally are embracing minimalistic wardrobes, that make dressing up and shopping easier. These folks are looking for non-branded, timeless, luxury goods that are modern, versatile, and simple. Our Solution: 1. Great product comes first - we create high-quality garments steeped in modern simplicity & versatility that are apt for business, casual, and occasion wear. 2. Through our daily "What Are We Wearing" videos, we showcase and explain how our garments can be styled, and how they fit & drape. As a result, we have: 1. 2X higher online conversion 2. 92% returning customers
The Market
TAM: 1. The luxury fashion market in Africa is valued at over $8.6 billion. 2. South Africa is the biggest luxury market in Africa, worth $133 million, according to Euromonitor International. 3. Johannesburg is the wealthiest city in Africa with an estimated 14,600 dollar millionaires. Competition: 1. Zara 2. Trenery. 3. SuitSupply 4. Ralph Lauren 5. Zegna Our USP: 1. Our garments strike the perfect balance between casual & formal, traditional & modern, simple & yet unique. 2. None of our competitors use video commerce. 3. We also offer Ready-to-wear & Made-to-measure
Progress/Proof
1. Opened our first store in Morningside Shopping Centre, Sandton in 2022. 2022 T/O - R4,5million 2023 T/O - R4mil 2024 - R1,371,665 YTD Total Rev generated to date = R 10,871,665 2. Instagram grew from 700 - 21,1k followers and TikTok - 12,9k 3. Voted best store in Morningside Shopping Centre - our customers get to enjoy craft chocolate, limited edition whisky, wine and coffee. 4. 2x higher return on our social media spend due to our Instagram + TikTok videos. 5. We've grown our community of high-end clients which includes notable CEOs, entrepreneurs and even the Vice President of South Africa.
Objectives/Future
Objectives for 2024 & 2025 1. Open our 2nd store in Cape Town South Africa 2. Energise and improve our current product (shirts, shackets, + smoggers, chinos, jackets, sets and suits) 3. Expand our curated add-on products (footwear + leather goods + accessories) 3. Re-launch our e-commerce site with our video commerce + global express shipping 4. Increase and improve our marketing. Objectives for 2025 1. Open our 3rd store in the US 2. Introduce Womenswear 3. Introduce our own range of footwear Objectives for 2026 & 2027 1. Open our 2nd store in the US 2. Open a boutique retail centre in Harare Zimbabwe
The Team
The Shawn Marshall team carries the solemn mission of showcasing African innovation on the global stage. Africa must not only be recognized for its rich mineral resources and mining, but for its incredible creative talent. Our founder brings to the fore, 11 years of experience in luxury retail, having worked for notable brands like Hackett London, Tom Ford, Quintessentially, and Apsley. Our team is altogether young, enthusiastic, and ambitious.
Shawn Marshall
Creative Director
With a vision to redefine what constitutes a perfect wardrobe for the modern yet traditional gentlemen, the Shawn Marshall brand was conceived. Shawn brings to the fore years of experience from brands like Hackett London and Tom Ford and melds them together to create one-of-a-kind pieces that interweave casual and smart garments to fill a nascent gap in the market - a collection perfectly suitable for the boardroom as it is for a Zoom call at home.
Benedicte Bangula
Image Consultant
Khaya Sithole
Image Consultant
The Deal
Looking for PKR 78,000,000 - Min per Investor PKR 3,900,000 Seeking R5,000,000 Equity + Debt combination: R3,000,000 for 30% R2,000,000 @ 20% p.a Term - 36 months