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Short Summary
As a proven distributor with 13 years of experience building the brand Woobamboo into a global brand, Ecolife is now positioned to distribute a category-disrupting vitamin product and a 30-year-old oral care brand from Australia.
Highlights
- 13 years experience in distribution, warehousing, importing, selling!
- A worldwide network able to sell into any country in the world.
- We have sold 11,000,000 toothbrushes, we can do it again with a $25 product
- We have a team ready to do it again
- We are fully compliant from insurance to EDI.
Overview
| Target | 500,000,000 |
| Minimum | 100,000,000 |
| Investment Raised | 0 |
| Previous Rounds | 0 |
| Stage | Breaking Even |
| Investor Role | Any |
The Business
Ecolife Innovations LLC is an innovative distribution company focused on bringing disruptive, eco-friendly consumer brands to the U.S. market. Founded in 2012 with the WooBamboo bamboo toothbrush line, the world’s first bamboo toothbrush, Ecolife rapidly achieved over 100% annual growth in sales to reach over 40,000 stores across 71 countries. Our success in scaling and launching new innovative products into the US Market has attracted a growing list of companies and brands who want to tap into our expertise. This led to a strategic move in 2023 to capitalize on Ecolife's proven success and offer our services to a host of promising, high volume, strong margin consumer products that are disruptive to their individual product category.
The Market
Ecolife boasts an unparalleled distribution network across the US, reaching a wider audience than most. We connect with all retail segments, from independent stores and local pharmacies to national grocery chains and major online retailers. Our proven success in the oral care market demonstrates our ability to navigate diverse retail landscapes. Leveraging this expertise, we're poised to replicate that success in the $40 billion vitamin and supplement market with one of our new partner brands.
Progress/Proof
Leveraging 13 years of experience, Ecolife Innovations is primed to launch our new brands in the US market. Our proven methods ensure a smooth entry, with established accounts eager to receive the initial inventory upon arrival. To maximize reach, we've proactively launched pre-emptive social media campaigns and are finalizing an affiliate program. Additionally, our Amazon store is set up and ready for product upload. Our dedicated team is fully trained and eager to introduce these exciting new products. Boasting over 10 years of experience with Ecolife, some team members bring a wealth of knowledge to the launch.
Objectives/Future
Building on Momentum: Expanding Our Brand Portfolio Ecolife Innovations has secured partnerships with an innovative brand in 2024, and we're actively building their presence in the US market. Looking ahead to 2025, we're in advanced negotiations to bring on two additional brands – companies known for their cutting-edge products and strong market positions in their home countries.
The Team
A Dedicated Team for Your Success At Ecolife Innovations, we understand the importance of a strong team with the expertise to navigate the US market complexities. Our team of six dedicated and experienced professionals is passionate about wellness and committed to your success. In-House Capabilities: ? Marketing and Creative: We handle social media content creation, potentially saving you the cost of external agencies. ? Logistics and Fulfillment: Our team efficiently manages product shipments, ensuring timely deliveries across the US and potentially to international locations (depending on future expansion plans). ? Financial Expertise: We have a skilled bookkeeper who focuses on cost-saving measures and a highly efficient accountant.
Stephen J Hyde
ceo
I have been the CEO of Ecolife Innovations for 13 years, successfully bringing the category disruptor to oral care and changing the face of oral care forever. With a small team behind me, we were once the largest and most widely distributed bamboo toothbrush in the world, being sold in 71 countries and over 40,000 stores.
The Deal
Looking for PKR 557,000,000 - Min per Investor PKR 139,000,000 We are seeking an investment of $2 million for a convertible loan, for buying inventory, investing in digital marketing and investing in the sales channel. For the 2 million investment, over time Ecolife will convert the debt into 35% shares.