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Short Summary
Never Skip Dessert – Time to enjoy something real! Creating Innovative Award Winning Better-For-You Desserts & Snacks with Unique Protein-Fortified Snacks. Tastes amazing! Created by a Chef, Dietitian, Athlete & Food-Scientist.
Highlights
- High Quality Products with Extremely Positive Feedback from Customers
- Significant cost-savings on cost to make products for upcoming year
- High-Profile Retail Exposure via Kroger + others
- New Product lines will bring in higher profit margins
- Amazing Team with extensive experience in CPG & extreme passion +dedicaiton
Overview
| Target | 20,000,000 |
| Minimum | 200,000,000 |
| Investment Raised | 250,000 |
| Previous Rounds | 20,000,000 |
| Stage | Breaking Even |
| Investor Role | Any |
The Business
Problem: Many emerging Better-For-You-Products cater to extreme and often very niche nutritional needs & wants while usually falling short in taste/texture/quality. Everything is super high in protein, lacks quality flavor, and changes consumer's buying habits. Solution: Our snacks are common food purchases that are familiar to everyone, except we made them better tasting and more nutritionally balanced. We created the highest protein gelato on the market that tastes and feels like real gelato while delivering 9-12g of protein per serving. We also developed protein popcorn flavors that don't exist on the market, like honey mustard! Next, we decided to create the first protein popsicle with only 40-50 calories and 5g of protein.
The Market
We target a White-Space of Natural, better-for-you snacks with best-in-class taste/texture/quality without extreme nutrition restrictions, while still offering no-brainer functional nutritional benefits, such as 2-3x Protein, 40-50% less sugar, added Fiber/Omega 3s/Prebiotics, and no Artificial Ingredients/Whole-Foods compliant ingredient lists. Increasing demand for Protein Snacks/Desserts & need for more Natural/Better-For-You items that taste better & can generate return/life-long customers. Market opportunity for Whoa Momma frozen desserts is expected to be between $150-300M by 2033 Diversifying portfolio into other non-frozen protein snacks increases market opportunity 2-3x
Progress/Proof
- Launched 5 flavors of gelato in March 2024 in 300 stores (Kroger/Albertsons) - Sales growth steadily increasing 10%+ MOM - Avg retail price is around $7.49-8.00/pint. Everyday price of $8.49. In line with high-end ice creams like Jeni's and Graeters which are $7.99 to $10.49/pint. - 2024 Retail Gelato Sales on target for $300,000 - Protein Fruit Bars and Protein Popcorn Finalized and samples on the way to buyers - Grew social media followers to 23k + in first 1/2 of the year on Instagram, 1600 Facebook, 7000 TikTok - On target for 1500 stores of gelato for 2025, 750+ stores for fruit bars, and Amazon October launch for Popcorn and 200+ stores for 2025.
Objectives/Future
- 2024: Popcorn Amazon launch Q4. Total revenue $250-350k 8SKUs - 2025: Target revenue of $2.5-3M, 1500+ stores gelato, 750 stores fruit bars, 200+ C-stores popcorn 13SKU's total target - 2026: Target revenue of $10-11M, 2750 stores gelato and fruit bars, 1000+ C-stores popcorn. 20SKU's total. Achieve profitability.
The Team
? Tyler (CEO) - Award-winning pastry Chef and Clinical Performance Dietitian for 6+ years ? Matt (VP/COO) - Food scientist and expert sensory panellist. 18+ years of food industry experience ? Tom (VP Sales) - 6 years of high-value sales experience and former D1 athlete ? David (Marketing) - 13+ years in eCommerce and CPG growth marketer. Former partner in Nicks Ice Cream.
Tyler Nigro
CEO & Co-Founder
CEO Tyler Nigro is a Clinically-Certified Registered Dietitian, Private Chef for Professional Athletes, and former accoladed Pastry Chef. Tyler currently uses his skills as an R.D.-Chef to fuel Professional Athletes in Denver (including Denver Broncos & World-Champion Denver Nuggets) to their best performances with custom high-end dining experiences. That said, Tyler first got into the game as a Dessert-Expert, working under decorated Pastry Chefs where he developed his love of Ice Cream/Gelato, won competitions & acquired multiple awards under his belt such as “Best French Macaroon in Denver” and “Best Dessert: State of Colorado.
Tom Thornton
Chief of Sales & Co-Founder
Co-Founder Tom Thornton is an ex-D1 football player and our current COO, with a passion for pushing himself to the limits. He’s a bodybuilder and nutrition enthusiast who loves sports – but isn’t one to skip dessert! Tom had the brilliant idea to create a High-Protein Frozen Dessert, and knowing that Tyler was an expert in both nutrition and food made it obvious to Tom that together they could create something incredible.
The Deal
Looking for PKR 966,000,000 - Min per Investor PKR 2,800,000 Please get in touch for further details on the deal available.